Category Archives: Social Media To Help People Succeed

Tips And Tricks For Optimal Posting To Social Media

1 minute videos are suitable for posting to Twitter, Facebook, Youtube and Instagram. Posting in native format to each social media platform results in greatest target audience engagement and reach
1 minute videos are suitable for posting to Twitter, Facebook, Youtube and Instagram. Posting in native format to each social media platform results in greatest target audience engagement and reach

2016 was an interesting year for how to reach a target audience with video. It is imperative for greatest audience reach to post video to social media sites in the native format for the site to ensure maximum engagement and reach.

This is being written by the same guy who has sworn by Youtube on several channels for a number of years! 2016 saw a shift in this thinking. It is still imperative to post to youtube, but for maximum reach, posting the same video in native format to a facebook page, a twitter account, and a shorter version to Instagram is a wise choice.

In addition, every post that is not a video, needs to have a picture posted with it for maximum engagement! This can’t be stressed enough.

Here are some tips and tricks:

1. If you need to ‘rip’ a youtube video for posting to other sites, a great free tool is Be sure to that you have the copyright rights to the video.

2. If you are posting a video to Instagram it must be 60 seconds or less. Good article on why Instagram changed video length from 15 seconds to 1 minute can be read in Forbes Magazine

3. To post video to Facebook Live you can either go live from a computer with a webcam or other camera, or a mobile device. Here is the Facebook guide on how to do Facebook Live. Some good tips for etiquette and style for Facebook Live are here

If you are going to use a computer with a webcam or another type of camera (webcam is easiest) you will need to use an encoder and post the stream key into the encoder for every video. The encoder that seems to work very well and is free is the Open Broadcast Project known as “OBS” To find the ‘stream key’ on your facebook page, click on ‘publishing tools’ followed on the left side of the page ‘videos’, then top right to the +live button. You will then get a Server URL and a stream key that you need to add to your OBS in the settings section. You will need to start OBS, as well as start the video in Facebook. Keep the Stream Key secret. Anyone can use them to stream video to your post. This stream key is valid for 7 days. Once you preview the video, you have up to 5 hours to go live. If you need more time, create a new stream key closer to the time.

3. If posting a pre-recorded video to Facebook, simple click on the photo button on the status update and upload a video. Be sure to title it properly and message it in the same way you would message a facebook post.

4. For twitter video the maximum length is 140 seconds (1min 20sec). You can do the videos live from your twitter, or you can upload a file from your computer or mobile device by clicking on the add photo/video button.

5. For posting photos to social media… one good photo works best. It is great to create a branded template and add several photos into one. A great free tool to use to make these images is CANVA If you are posting multiple photos, it is important to engage with the people in the photo with photo tags and a good written description of each photo that tell a story!

In conclusion, if you can make your video under 1 minute in length, you will have it in the format suitable for native format posting in Youtube, Facebook, Twitter and Instagram. Your reach will be significantly greater and all following your posts will view your social media skills as far superior than if sharing video across platforms!

Final tip for the road…. Posting a non-video post to social media without a photo is like using a bathroom without toilet paper! It is a job unfinished that stinks in the end!

Canva is a great free tool to make eye catching graphics for social media in proper sizes for all platforms. Also great for sizing for profile pictures and banner pictures!
Canva is a great free tool to make eye catching graphics for social media in proper sizes for all platforms. Also great for sizing for profile pictures and banner pictures!

All welcome to @EndStigma at Dinner~Waterfalls Illumination~Hike~Campfire #OneBraveNight #SunriseSelfies

If you wish to attend #OneBraveNight with Team One Love and/or Team Damoff and are worried about timings and a ride, please email Scott Mills and arrangements can be made to pick you up at a west end GO Train station when you are able to arrive. Arrangements will also be made to get… Continue Reading

Tips & Tricks For Facebook & Youtube Video Including ‘360 Video’

So what is the best in 2016 for video?… Youtube or Facebook? You will have to decide on your own depending on your purpose and audience. Read on for some tips and tricks on downloading, engagement examples and 360 video. Youtube videos have been a passion of for a number of years engaging in relationships… Continue Reading

Planning For A Social Media Campaign & Power of One! #DontStreamAndDrive Day Is Everyday

Click here to watch a cop tell a woman on Periscope #DontStreamAndDrive The power of one using social for good is incredible in 2016. The #DontStreamAndDrive campaign hopefully will educate people and change behaviours to save lives. Great initiative April 8, 2016 by disruptive thinker, police social media advocate and independent social media consultant known… Continue Reading

The Vagina Monologues~Flato Markham Theatre~International Women’s Day #IWD2016

Amazing celebration of International Women’s Day 2016 occurred at the Flato Markham Theatre Monday February 29, 2016. Eve Ensler’s The Vagina Monologues was presented, directed/produced by tireless community social justice advocate Angel Freedman. A few photos are posted here and can be used/shared by anyone (no permission required) The Vagina Monologues by Eve Ensler Monday… Continue Reading

[Blog] What Is Social Alchemy? & Why It Is Important For Social Media Professionals

Social alchemy is transforming something bad into something good. People who facilitate social alchemy are referred to as alchemists. Aurora, Ontario Post Traumatic Stress advocate Kate Gille has become an alchemist, and she may not even know it! The goal of this blog post is to educate others to engage in the concept of social… Continue Reading

Periscope Test~Nunavut Teens Join Toronto Graffiti Artists For Street Art Mural

Story by Ganka Nagarajah Youth In Policing Summer Student Toronto Police Service Corporate Communications Constable Scott Mills, Toronto Police Service Social Media Officer Periscope is all the rage in video in 2015. We decided to do some tests on an official Toronto Police Periscope account in the Toronto Police Service Corporate Communications office on Tuesday… Continue Reading

Toronto Cops Shine Bright At #PrideTO * Social Media Reveals Good & Bad For #Pride Worldwide

Attention fellow police officers worldwide! If we are not using social media for the good, social media will find us with the bad! …. and… it is ok to walk down the street as a police officer with your same sex partner! Thanks for the pics Sara Faruqui #LoveWins Posted by Toronto Police Service on Sunday,… Continue Reading

#MentalHealth & Well Being @TDSB Parent Symposium ‘Social Media For Success & Safety’

“Mental Health & Well-Being Belongs to Us! Parents as Partners: Taking Action Together” was the theme of the 1st annual Toronto District School Board Parents Symposium on Mental Health & Well-Being Saturday May 9, 2015 at Earl Haig Secondary School. Presenting #SoMe To Save & Improve Lives #MentalHealth Parent Symposium — Scott Mills… Continue Reading

Investigating A ‘Tweet Suicide’: Real Life Story of Commuinty & Cops Helping To Save A Life #MentalHealth

This post will describe the community and Toronto Police response to a cry for help in social media, in particular on twitter. It is being written because ‘we’, the community and the police, as well as other stakeholders like paramedics and the health system, social services and the education system need to talk about it… Continue Reading