Category Archives: Reference Documents

Tips & Tricks For Facebook & Youtube Video Including ‘360 Video’

Read here to see what works for your needs with Facebook and/or Youtube video
Read here to see what works for your needs with Facebook and/or Youtube video

So what is the best in 2016 for video?… Youtube or Facebook? You will have to decide on your own depending on your purpose and audience. Read on for some tips and tricks on downloading, engagement examples and 360 video.

Youtube videos have been a passion of for a number of years engaging in relationships and technology strategy for success and safety. BMX, Graffiti, Crime Stoppers, SMILE Conference, Police, and whatever else that presented an opportunity for a video or a live stream has attracted my attention. Tried to count one day and realized that over 5,000 videos were in one way or another on youtube that my long list of broken cameras once had a lens on!

It all comes down to content being king. It doesn’t matter what platform you are on..if you are posting content that people want to see the people will come to where the video is posted if they want to see it!

Many people I collaborate with on social media are interested in ‘pushing’ a video. Once upon a time I was all about youtube and youtube only! Safe to say I am still all about youtube, but very much are seeing benefits on engaging video natively on Facebook.

Click here to learn how to upload a video to facebook

Click here to learn how to upload a video to youtube

If you are used to posting most of your video content on youtube and sharing on facebook and twitter, it is probably a good idea now to post the same video on youtube and on facebook natively.

You will benefit from engagement on both platforms.

If the video is on youtube and you need to download it in order to upload to facebook, simply add ss after the www. and download the video. Watch video below how to do this:

If you are required to created content that needs to be transcribed, Youtube has a great transcription service built right in that works best if a human being is doing the transcription. The auto transcript feature does not do a very great job! Click here for an official Google/Youtube step by step guide

If you need to transcribe a facebook video, there are a few services out there, most of which will cost you money. It is much easier just to post a link to the youtube video in your facebook post stating that if you want to view the transcribed version to view it on youtube.

Of note in this discussion is “360 Video”. They seen to be more easily viewed on facebook than youtube because you can put your fingers on the screen of your mobile device and move the video around. Click here to learn about what 360 video is

Try out viewing the following 360 video shot by Homeless Advocate Mark Horvath using a ‘Theta’camera on youtube and facebook and see what is best for you! Both were uploaded around the same time. Youtube views at time of writing 1600. Facebook views at time of writing 11,339.



Heather and Mark: a 360 Video of Homelessness In Toronto

* this is a 360 video. On desktop you can change the perspective with a mouse. On mobile you can use a finger or move your device around. Heather has cancer. When she found out she started to use drugs and quickly became addicted to crack cocaine. Soon afterwards she lost her children and the apartment they were living in. Heather currently is in a rehab program and has some sobriety, but it is really hard to stay sober while experiencing homelessness. Mark is 39 and has lived on the streets off and on since he was 10 years-old. He is disabled and can't work. While we were talking I could see he was shaking from the cold. No one should be living outside, especially in cold weather. Together they panhandle to get a hotel room each night. But not for them. Heather will do whatever it takes to get her dog "Lucky" inside. Heather shares about criminalization, which is growing in U.S. and Canada. She explains how they get tickets for being homelessness and do not have the money to pay the fines. Ironically, a few years ago I met Billy just a few blocks away who shared a similar story

Posted by Invisible People on Sunday, January 17, 2016

In conclusion, wherever your target audience is you should post video to that site. If you don’t know where your audience is or some are on youtube and some on facebook, it is best to post the same video natively to both youtube and facebook. As far as transcribing..Youtube transcription is free, easy and works well, but don’t do it on auto pilot, have someone actually transcribe it. At this point, unless I am missing something, I would just post a link in the facebook post of the video to watch it on youtube if you want a transcribed version.

This is all written here from experiential learning, much of which comes from volunteer work ‘just doing it’ on social media. Special thanks to Mark Horvath of Invisible People, who is always taking social for good one step further!


Periscope Test~Nunavut Teens Join Toronto Graffiti Artists For Street Art Mural

Story by Ganka Nagarajah Youth In Policing Summer Student Toronto Police Service Corporate Communications Constable Scott Mills, Toronto Police Service Social Media Officer Periscope is all the rage in video in 2015. We decided to do some tests on an official Toronto Police Periscope account in the Toronto Police Service Corporate Communications office on Tuesday… Continue Reading

Toronto Cops Shine Bright At #PrideTO * Social Media Reveals Good & Bad For #Pride Worldwide

Attention fellow police officers worldwide! If we are not using social media for the good, social media will find us with the bad! …. and… it is ok to walk down the street as a police officer with your same sex partner! Thanks for the pics Sara Faruqui #LoveWins Posted by Toronto Police Service on Sunday,… Continue Reading

#MentalHealth & Well Being @TDSB Parent Symposium ‘Social Media For Success & Safety’

“Mental Health & Well-Being Belongs to Us! Parents as Partners: Taking Action Together” was the theme of the 1st annual Toronto District School Board Parents Symposium on Mental Health & Well-Being Saturday May 9, 2015 at Earl Haig Secondary School. Presenting #SoMe To Save & Improve Lives #MentalHealth Parent Symposium — Scott Mills… Continue Reading

Investigating A ‘Tweet Suicide’: Real Life Story of Commuinty & Cops Helping To Save A Life #MentalHealth

This post will describe the community and Toronto Police response to a cry for help in social media, in particular on twitter. It is being written because ‘we’, the community and the police, as well as other stakeholders like paramedics and the health system, social services and the education system need to talk about it… Continue Reading

Gathering of the Four Directions Teaches Kids & Cops To Get Involved In Community & Know Ancestry

Click here for link to several pictures from the day taken by Constable Scott Mills of Toronto Police Service Corporate Communications that are free to use by anyone. No permission required. Official News Release of the event: Gathering of the Four Directions Broadcast time: 09:20 Sunday, June 8, 2014 Divisional Policing Support Unit 416-808-7046 On… Continue Reading

Community Connections at Blyth Academy Thornhill For Success & Safety @BlythEducation

#FirstRespondersDay @YRP @TorontoPolice We are in this together. — Angel Freedman (@angelfreedman) May 1, 2014 York Regional Police and York Region Crime Stoppers references: Check out great York Regional Police official tumblr page with drug education Check out York Region Crime Stoppers here Amazing community connections are happening every day at Blyth Academy Thornhill, Ontario,… Continue Reading

See what over 4 million people overheard at Norwich University in Vermont at #CSISymposium 2014

Amazing human being Amanda Blain helped a courageous mother named Carol Todd raise awareness using her over 4 million Google Plus connections to help stop cyber bulling and teen suicides at the 7th annual “CSI Symposium” at Norwich University, Northfield, Vermont on Wednesday April 23, 2014. Teen Amanda Todd committed suicide after posting a youtube… Continue Reading

#RealTimeCrisis at #CACP #MHCC #MHPolice Conference Saving & Improving Lives Using Relationships & Technology

Conf to Improve Interactions With Persons with Mental Illness – Downloadable Presentations #MHpolice — CACP / ACCP (@CACP_ACCP) April 11, 2014 Real Time Crisis Intervention is a not for profit Canadian corporation with the goal of improving and saving lives using relationships and technology. For a complete overview of what “Real Time Crisis Intervention”… Continue Reading

Saving Lives Using Social Media #CSSN2014 Lawyer @Eroher Mom @C_Todd School Safety @DavePicsBradley & Cop @GraffitiBMXCop

This blog is written by Constable Scott Mills of Toronto Police Service Corporate Communications and is designed to share some key information from the Canadian Safe Schools Network conference on the issue of social media use for success and safety, in particular preventing a crisis and responding to an emergency. Thank you to the Canadian… Continue Reading