Category Archives: Official Police

Planning For A Social Media Campaign & Power of One! #DontStreamAndDrive Day Is Everyday

April 8, 2016 is #DontStreamAndDrive Day
April 8, 2016 is #DontStreamAndDrive Day

Click here to watch a cop tell a woman on Periscope #DontStreamAndDrive

The power of one using social for good is incredible in 2016. The #DontStreamAndDrive campaign hopefully will educate people and change behaviours to save lives.

Great initiative April 8, 2016 by disruptive thinker, police social media advocate and independent social media consultant known online as “The Custody Sergeant” to educate our world about the dangers of streaming/watching video on mobile devices when driving.

When I woke up this morning I had completely forgotten about the important social media campaign organized by a UK cop passionate about using social media to save lives.

A great feature of this initiative was that it was organized on Thunderclap, which allowed for the people already listening and engaging with the UK cop for success and safety to sign up to ‘donate a social media post’ in advance for the day of the initiative.

When I checked my own twitter timeline this morning I already had posted something supporting the #DontStreamAndDrive initiative, and so had a traffic savvy Toronto Police colleague @ReconGeni

With the help of a retweet of my tweet on the @TorontoPolice twitter account, by day’s end almost 5,000 impressions had accumulated on my tweet alone.

For all the details about the social media campaign initiated on Thunderstruck, check out the blog on the organizing cop’s pinned tweet:

Watch and/or join the blab here:

Some key points from an observer:

1. It is essential to plan out social media campaigns in advance.

2. The concept of talk to the people already listening and your influence will grow is imperative.

Highly suggest watching the quiet words of Liz Strauss on using social for good below.

In the end, one UK cop managed to get 509 people to sign up to help promote the day on Thunderclap. His goal was 250. The total reach on social was 2,485,344. This does not count the many conversations that were started in real life, and hopefully will be carried on every day!

.. and in a final summary by the organizer… over 20,000 million reached on twitter!

Congrats Neil on a successful campaign!


Toronto Cops Shine Bright At #PrideTO * Social Media Reveals Good & Bad For #Pride Worldwide

Attention fellow police officers worldwide! If we are not using social media for the good, social media will find us with the bad! …. and… it is ok to walk down the street as a police officer with your same sex partner! Thanks for the pics Sara Faruqui #LoveWins Posted by Toronto Police Service on Sunday,… Continue Reading

Gathering of the Four Directions Teaches Kids & Cops To Get Involved In Community & Know Ancestry

Click here for link to several pictures from the day taken by Constable Scott Mills of Toronto Police Service Corporate Communications that are free to use by anyone. No permission required. Official News Release of the event: Gathering of the Four Directions Broadcast time: 09:20 Sunday, June 8, 2014 Divisional Policing Support Unit 416-808-7046 On… Continue Reading

Community Connections at Blyth Academy Thornhill For Success & Safety @BlythEducation

#FirstRespondersDay @YRP @TorontoPolice We are in this together. — Angel Freedman (@angelfreedman) May 1, 2014 York Regional Police and York Region Crime Stoppers references: Check out great York Regional Police official tumblr page with drug education Check out York Region Crime Stoppers here Amazing community connections are happening every day at Blyth Academy Thornhill, Ontario,… Continue Reading

#RealTimeCrisis at #CACP #MHCC #MHPolice Conference Saving & Improving Lives Using Relationships & Technology

Conf to Improve Interactions With Persons with Mental Illness – Downloadable Presentations #MHpolice — CACP / ACCP (@CACP_ACCP) April 11, 2014 Real Time Crisis Intervention is a not for profit Canadian corporation with the goal of improving and saving lives using relationships and technology. For a complete overview of what “Real Time Crisis Intervention”… Continue Reading

Saving Lives Using Social Media #CSSN2014 Lawyer @Eroher Mom @C_Todd School Safety @DavePicsBradley & Cop @GraffitiBMXCop

This blog is written by Constable Scott Mills of Toronto Police Service Corporate Communications and is designed to share some key information from the Canadian Safe Schools Network conference on the issue of social media use for success and safety, in particular preventing a crisis and responding to an emergency. Thank you to the Canadian… Continue Reading

#RealTimeCrisis Vision For 24/7 Professional Support In Social Media To Stop Cyberbullying & Prevent Suicide

Each time there is a major government announcement about “Cyberbullying” I must admit, I get a little ‘worked up’. For ten years now, a number of people have been advocating for a relationships & technology strategy to improve and save lives using social media tools. I must admit, that I am one of those people,… Continue Reading

#OACP #LAwSac Cop Social Media Training Ontario Police College #HOA Links & Contact Info

It was indeed an honour to be be invited to participate in training 74 law enforcement personnel from across the province of Ontario, and from as far away as Detroit and Vancouver November 13-15, 2013 at the Ontario Police College. There were a total of 3 Hangouts On Air that are available to review from… Continue Reading

Women In Corrections Social Media For Success & Safety 2013 Featuring @MediatedReality

It was an honour to be invited to speak about social media for success and safety at 2 venues for the 2013 focus groups “Women In Corrections”. The first session occurred at the Ontario on October 30, 2013. Special guest Jesse Miller of Mediated Reality and Real Time Crisis Intervention joined the session via Hangout.… Continue Reading

#RealTimeCrisis References To Make Saving & Improving Lives Using Social Media Tools Happen For Your Organization

Cyber Empowerment, Awareness and Reality; Children & Youth In The Virtual World was the topic Tuesday October 29, 2013 at the Safe Community Partnerships Forum hosted at the YMCA of Greater Toronto – Auditorium, 10 Grosvenor St, Toronto, Ontario The keynote address description was as follows: “Many community agencies are using social media to connect,… Continue Reading